Marketing

Brand Guidelines

brand story & voice, logo & application, typography, colour palette

Created the brand guidelines for an imaginary technical communications school. Designed the logo, typography, and colour palette. Created a brand voice, messaging guidelines, and brand story. Sample created while taking technical communication courses at Conestoga College.

  • Writing sample
  • Tool: Adobe Photoshop, Adobe Illustrator, Adobe Acrobat

Korean Technical Blog Posts

AI, face recognition, anomaly detection, NIST, B2B

Worked as a marketing assistant at a Korean AI startup company. Created multiple AI technology-related blog posts for non-professional users. Communicated with SMEs to understand the topic, then broke down the complicated concept into digestible blog posts. Created eye-catching thumbnails.

  • Company: Alchera
  • Writing sample
  • Tools: NAVER Blog, Adobe Photoshop

LinkedIn Carousel Posts

live streaming, communication, video chat, API, B2B

Worked as a business developer at a Korean live stream solution company. Created various types of daily/weekly social media posts, one of them being LinkedIn carousel posts. Focused on delivering useful information and being visually appealing.